Designing a Campaign
What is the purpose of community management?
Community management is the process of building an authentic community among a business’s customers, employees, and partners through various types of interaction. It’s how a brand uses opportunities (in person and online) to interact with their audience to create a network in which they can connect, share, and grow.
What is an example of community management?
5 Examples of Incredible Social Media Community Management
- User-generated content campaigns.
- Segment your social audience.
- Social groups can be outstanding platforms for B2B soft-selling.
- Engage with legitimate criticisms.
- Tap into alternative online communities.
What is community marketing examples?
Lego’s community is an excellent example of community based marketing, which manifests in the form of a web platform called Lego Ideas. The platform allows community members to share visual ideas for new products and proudly present creations they’ve made using Lego. Members can then vote and comment on specific ideas.